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WHY KRAFT AND MONDELEZ FAILED  Ok you seen the story you've heard about Luke Akin right ? Luke jumped out of a plane at 25 000 ft without a chute and landed on a net, safely back on earth ok.  Great , now here's the thing how many of you will remember, in the future what brand it was for or the brand strident gum ? probably a fraction of you . That's my point , chewing gum is predominantly bought by a younger demographic audience who do spend a lot more time online rather that watching TV , or newspapers . My point the stunt by mondelez was about engaging brand profile of their confectionary in this case the gum . You tube is now the second largest search engine in the world.  Frequented, though not entirely but a large proportion of younger demographics , like myself many a youtuber upload and re share uploaded content on youtube for their own website blog etc  So I was surprised by Mondelez owned by even larger food giant Kraft, who own the v...