The managing director of a Home Counties estate agency has described how leads “fell off a cliff” when he signed up to OnTheMarket almost a year ago - and how they remained that way until he returned to the Big Two portals early this month. Ken Whittaker, managing director of John Curtis estate agency in Hertfordshire - now part of Hamptons International “Like many independents we were incredibly enthusiastic about OnTheMarket and really wanted to get one over on Rightmove and Zoopla for being so expensive and so controlling.” Zoopla.co.uk smart property search for UK homes and overseas Whittaker claims his firm received only four to six leads per month from OnTheMarket after dropping Zoopla near the end of 2014. “Leads fell of a cliff. They didn’t pick up, even when there were OTM television advertisements. Although I imagine everyone at the portal was working hard, and everyone told me it would improve, it didn’t” he says. PR at Hamptons Internati...
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