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It’s official, the new kids on the property block are beating the old guard of high street estate agents at their own game – or so the media hype would have us believe. is how the guardian advertorial starts off, Yes online estate agents "maybe" ,making inroads into real estate , though Solihull-based high profile online estate agents purplebricks, New Broom Ltd, were recently hauled in front of the Advertising Standards Authority (ASA). Two ads by the online estate agency PurpleBricks [PURP]have been banned, complaints were made to the regulator by members of the public regarding a television advert and an online campaign by PurpleBricks. The regulator ruled that, as customers would be charged a mandatory fee within ten months of their agreement with PurpleBricks, the company's claim of "no upfront fees" was misleading.  For a company who continually harks on about their public business transparency,it will be a bitter pill, for CEO Micheal Bruce to s...

trouble in the highstreet The number of estate agents going bust has increased, with a 16 per cent rise in annual insolvencies. Figures from Moore Stephens ,  a top ten accounting and advisory network, with offices throughout the UK and members across the globe, reveal that the sector was the only industry in which the trend for fewer insolvencies was bucked last year, with 185 businesses going bust, after 160 did so in 2014.  The rate of insolvencies nationally across all industry sectors declined by 9 per cent, from 16,558 to 15,027 Three notable  insolvency sectors,  within property [ringed in red] retail ,construction and real estate. Bob Scarff [pictured above]former Country Wide plc chief, recently criticised the concentration on ‘retail’ activities by Countrywide - recently describing it as “preposterous”. A complete contrast to comments made Alison Platt the Chief Executive of Countrywide plc, bringing estate agency business int...