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crunch time coming for Yahoo CEO ? Microsoft is rumored to be interested in contributing funds to a purchase of Yahoo. Microsoft might go beyond this to a full fledged acquisition of Yahoo. Microsoft stands to gain greater search share as well as a valuable web portal. Kara Switsher of re/code reported yesterday that Microsoft (NASDAQ: MSFT ) might back or contribute substantially to a buyout of Yahoo (NASDAQ: YHOO ). Microsoft's involvement with a buyout makes perfect sense. The subsequent restructuring and ouster of Marissa Mayer would pave the way for a restoration of the exclusive use of Microsoft's Bing search engine in Yahoo's search. Increasing search share for Bing in its battle with Alphabet's Google (NASDAQ: GOOG ) (NASDAQ: GOOGL ) could well be worth the billions Microsoft might pay. Welcome to Yahoo Sales Brochure A Tough Negotiator Prior to Mayer joining Yahoo as the CEO in 2012, Yahoo had reached an agreement with Microsoft in 2009 t...

An exciting report commissioned by online estate agency easyProperty has shone a spotlight on how house buying may transpire 2020 - and Google and Facebook will play an almost parallel role alongside Rightmove and Zoopla. The report - produced by ‘future trends’ consultancy The Future Laboratory - suggests there will be what is called a “hyper-personalised service” based on Big Data Semantic searches, made via the portals currently involve relatively little information, provided by the buyer and covering the maximum price, approximate location, number of bedrooms and perhaps other criteria , data points / APIs. The report continue by describing, tech companies like Google and Facebook continue to amass , large amounts of data generated by you and me — online sites surfed, products bought, what real-world locations you frequent — ISP providers, can already access, a detailed profile of your buying personality trait. Large supermarkets, have been doing this for over a decad...