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Showing posts with the label Purplebricks Group PLC (PURP.L) largest individual spend of over £8m

Purplebricks Group PLC PURP.L largest UK individual property brand spend of over £8m

Amazon has measured the TV, press, radio and outdoor advertising spend for   easyProperty, Housesimple, Knight Frank, Purplebricks, Rightmove, Savills, Tepilo, Webuyanyhome and Zoopla.  Over the 12 months from December 2014 to November 2015, the group spent around £35m on advertising. It was PurpleBricks.com that had the largest individual spend of over £8m with £6,226,531 being spent on TV and a further £1,856,135 on radio. Its competitor easyProperty spent £719,958 on TV, £67,288 on outdoor and £30,324 on press. Other online agents Housesimple and Tepilo also made the list of top property spenders. Tepilo spent more – £2,557,761 on TV, almost 25% of company estimated value , £107,012 on press and £64,980 on outdoor. Housesimple spent £819,433 on TV, £126,850 on outdoor and £66,702 on radio. Property portal Rightmove  spent similar amounts with Rightmove spending £5,119,770 on TV, £228,319 on press and £1,625,760 on outdoor advertising .  Z oopla, which ...