Google is shuttering Google Compare, U.S. comparison-shopping site for car insurance, credit cards & mortgages after 1year
Google is shuttering Google Compare, its U.S. comparison-shopping site for auto insurance, credit cards and mortgages after one year, the Wall Street Journal reported on Monday, citing people familiar with the matter. promo for Google compare The quick reversal is a setback to the Alphabet unit's efforts to use its enormous reach to provide consumers with niche shopping services and financial-services tools, the Journal said. launch news of Google compare last year Meanwhile, British consumer comparison site Comparethemarket ready set go for Large IPO . Onthemarketblog reported last year that google had launched google mortgage tool To power this tool , Google partnered with Zillow [ UK Rightmove equilvalent ] and LendingTree. The financial terms of the partnership were not disclosed, but it looked like Google will pull data from lenders on Zillow’s mortgage marketplace , for example, instead of working with lenders directly. UK online al...