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It’s official, the new kids on the property block are beating the old guard of high street estate agents at their own game – or so the media hype would have us believe. is how the guardian advertorial starts off, Yes online estate agents "maybe" ,making inroads into real estate , though Solihull-based high profile online estate agents purplebricks, New Broom Ltd, were recently hauled in front of the Advertising Standards Authority (ASA). Two ads by the online estate agency PurpleBricks [PURP]have been banned, complaints were made to the regulator by members of the public regarding a television advert and an online campaign by PurpleBricks. The regulator ruled that, as customers would be charged a mandatory fee within ten months of their agreement with PurpleBricks, the company's claim of "no upfront fees" was misleading.  For a company who continually harks on about their public business transparency,it will be a bitter pill, for CEO Micheal Bruce to s...