With Online sales increasing by a whopping 8.2% compared to the 2 014 festive period, it’s safe to say Christmas was an online affair for 2015. “Statistics also show that average store prices fell by 3.2% over the festive period compared to the previous year" Commenting on the published December 2015 ONS retail statistics , David McCorquodale, KPMG head of retail “ With Online sales increasing by a whopping 8.2% compared to the 2014 festive period, it’s safe to say Christmas was an online affair for 2015. " “ However compared with the previous month the quantity of goods bought online decreased by 5.2%, showing that the impact of Black Friday has made shoppers more savvy, with them spreading the cost of Christmas present buying over 6 weeks rather than the more traditional . " “No doubt the unseasonal weather was a contributing factor to the increase in online sales, with statistics showing more than 190% of average rainfall in Decem...
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