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On Friday  Apple  acquired a UK-based Cambridge start-up whose artificial-intelligence software helps computers and people speak to each other in a more natural way. Vocal IQ VocalIQ uses machine learning to build virtual assistants that try to recreate the type of talking computers that appear in science-fiction films such as Samantha in Her or Jarvis in Iron Man. The deal is Apple’s third acquisition of a UK company this year. Its technology could help Apple to improve Siri, its virtual assistant, as well as further the iPhone maker’s automotive ambitions. While VocalIQ’s speech processing and machine learning technology could be incorporated into devices from wearables to the connected home, the company was particularly focused on in-car applications. This included a collaboration with General Motors.General Motors Co [GM] .GM is working with the UK based software maker to develop an advanced voice-control system for vehicles that would allow spoke...