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Google is shuttering Google Compare, U.S. comparison-shopping site for car insurance, credit cards & mortgages after 1year


Google is shuttering Google Compare, its U.S. comparison-shopping site for auto insurance, credit cards and mortgages after one year, the Wall Street Journal reported on Monday, citing people familiar with the matter.
promo for Google compare

The quick reversal is a setback to the Alphabet unit's efforts to use its enormous reach to provide consumers with niche shopping services and financial-services tools, the Journal said.


launch news of Google compare last year 

Meanwhile, British consumer comparison site Comparethemarket ready set go for Large IPO .

Onthemarketblog reported last year that google had launched google mortgage tool 
To power this tool , Google partnered with Zillow [ UK Rightmove equilvalent ] and LendingTree. The financial terms of the partnership were not disclosed, but it looked like Google will pull data from lenders on Zillow’s mortgage marketplace, for example, instead of working with lenders directly.

UK online alternative finance market grew to £3.2 billion in, 2015 Real estate is the single most popular sector

Further reading 

MWC 2016: Facebook uses Artificial Intelliegence to map people's homes

Best of Both Worlds ,Social housing: tenants will need to live in an area for four years : the United Kingdom’s special status in a reformed European Union 


Zoopla Offers Members the Chance to Earn Additional Revenues with uSwitch 

fourth quarter 2015: First-time buyers took out 87,100 loans to purchase homes. + house prices in UK 


GeoPhy Exodus-from-EU-may-spark-correction-in-the-rental-market.html

digital disruption in property portals and within estate agent industry 

Brexit ,purplebricks.com investor, impacts on the property market overall and on aggregate consumption in the economy will be limited.


London is overcrowded with 2,881 estate agencies in the capital — more than the number of independent butchers 

Mortgages, Mortgage Advice Bureau, Moneyfacts ,Housing Market @onthemarkblog 

Record profits for Bovis Homes sees record profits as housing demand climbs
Brick-And-Mortar Crumbling? Don't Believe It > Forbes > Leadership