Can a doorbell really work as a way to help prevent crime ?

By @richardbranson

Can a doorbell really work as a way to help prevent crime? Introducing Ring, the smart doorbell that can help improve your home security.

The Ring Video Doorbell calls a user's smartphone when activated, enabling homeowners to see and speak with visitors, regardless of where they are. As burglars often ring or knock to ensure a house is empty before breaking in, Ring can deter them by giving the impression the home is occupied. Even if they don’t physically press Ring’s doorbell button, built-in motion sensors detect visitors’ movement and trigger instant mobile alerts and HD video recording.

I am an investor in Ring, and while the product is exciting and its mission to reduce crime in communities is important; what I found so interesting was the story of the young entrepreneur - James Siminoff - behind it. Like many others at the start of their journey, James tried and failed to raise money for his idea – for him it was on the popular US show @Shark Tank. Unbowed, he went on to develop the product and the business and just raised a substantial fund raising which I joined.

  CAPTURE ALL ACTIVITY FOR TOTAL PEACE OF MIND

Never worry again about what’s going on at home while you’re away. Cloud Recording captures every activity detected by the Video Doorbell motion sensors, including doorbell rings. HD video is recorded and securely stored in the cloud. Footage can be reviewed instantly using the Ring™ app iOS® and Android™ Google Play or on your computer, and can be shared with family or friends.

"If not for my wife, the Ring™ Video Doorbell would not exist. Inventors come up with a lot of bad ideas and she has heard them all. One night I shared my idea for reinventing the doorbell.

She loved it! Not just for the obvious convenience but for the security of now being able to safely answer the door from anywhere. She said “This is like caller ID for the front door”

I hope that you enjoy the Ring™ Video Doorbell as much as we do, and I look forward to hearing your stories about the product."

 Inventor @JamieSiminoff     @ring_labs

Rings Mission To Reduce Crime in CommunitiesThis mission drives our team and strategy throughout every decision. It's the statement we live by when we design and engineer not only the products you see today, but the future features and innovations that we will deliver for a long time to come. It also makes the late nights and seemingly impossible tasks more bearable as we know our hard work will create happy customers and make a positive impact on our homes, our communities, and the world.