Skip to main content

property eCommerce is booming !

It’s no secret, that property online business is booming. A couple of years from now, it’s likely that we’ll all be fortunate enough, to buy , sell , rent all our properties from the comfort of our homes,and save thousands pounds, of hard earned money. (the savvy enough, are already doing this). 

why is the industry continuing, to see such impressive growth patterns?

1) rise of Property eCommerce

eCommerce revenues continue to climb around the globe: The US, Western Europe, and China alone will generate over £400 billion in online sales this year. Most recently the Caryle Group arguably the largest private equity firm , with partners,invested $400m to SouFun the largest property website in china. early this year ,Google Capital has also invested in the largest property site India. Zoopla the second largest property site in the UK ,has also acquired the largest consumer switching site Uswitch

Online consumers expect, a quality service and product, however in relation to realestate activities.Highstreet estate-agents have monopolised pricing structure, of selling and letting of property,far too long, higher fees and commissions on average.Their own costs, of running a business, on the high street, only exacerbate the later.Many also question, their service charges, which in most cases today, is a relatively straight forward transaction.   

Onthemarketblog takes a closer a look at these growing property eCommerce /online estateagents. Their most recent developments, are highlighted below.

High Street estate agents, whether being independent or belonging to a corporate franchise chain,who are looking to join this unstoppable business model, will find this useful.Particularly the old school who have operated nationally for decades, without real internal change; read more at forrestor research. Most recently ,the largest estate agency chain in the UK Countrywide plc has decided to embrace the digital online business model.Recent Released figures by  UK Gov ONS, collated over the last fifth-teen years ,highlight the dramatic fall in numbers , of the high street agent.

percentage of web traffic by device

2) the on demand society,is a world we live in , where our lives are shaped by our ever increasing daily busy schedules balancing family, children , work ,friends, food retail shopping eCommerce lets you reduce time spent running around any time any place. read more here

3) the housing market goes through peaks and troughs always, with house prices , so when we want to buy,sell or rent, we want to save / shave off the costs, like a beard that's grown out of control, or change that hairstyle, or outfit without having to spend to much.
The rise of the smart-home, innovational technology,is also growing,companies like Nest,LG,ABB and Samsung are reducing the cost of using energy, within our homes and thus our environmental,carbon footprint.  

4)That holiday , that car , that kitchen , bathroom , garden ,wardrobe , TV, cable subscriptions etc. ;we all like to have them or nicer ones.But we're already paying, for the necessary evils of insurance ,water electricity, council / city rates.The only real logical option,saving thousands /hundreds when buying or renting a home - [your largest spend] is to go online. 

We can save and benefit homes online , below are the leading and growing number of online hybrid estateagents, who already make up 8 %, of the UK property market.

The Majority of companies listed below, have serious financial backing, either from crowd funding / venture capital , with new firms sprouting up daily . Some of the companies are already looking, at initial public offerings, such is the interest, in this business model. 

(if you are a online estate agency company ,I would love to here from you for a free profile /article about you please get in touch with me on twitter or DM)

The brain child of Russel Quirk ,founder and estate agent ,started on a desktop 5 years ago ,wanting to give ,the consumer choice and real savings, at the same time.His family ,also has a long prestigious history, within estate agency industry ( read more in onthemarketblog in links below)James Caan CBE (previous Dragon on The BBC Dragons Den) who has invested a six figure sum, behind his public persona  he is a very shrewd , astute accomplished self-made businessman. Episode 1 a Venture 1 funded company run, by Simon Murdoch, famous for turning early investments in BetFair, Zoopla, LoveFilm (now integrated into Amazon) and Shutl into big returns when each either sold to big companies like Amazon Prime or eBay or floated on the Stock Exchange.Most recently successfully, raising over £1M through crowfunding platform you can visit them here if you would like to invest with them crowd cube which currently stands, at £1.2M. 


Paul Pinder He was also an early investor in Purplebricks, start-up online estate agency, before introducing the business to Neil Woodford ace city fund manager.Currently have 148 people , nationwide ,in their sales team, alone.and have offering first initial public offering of December 17  2015

Established for 8 years with 3 decades of letting agency knowledge, offers a full lettings service from valuation guidance, a huge marketing network including Rightmove, Zoopla

Sir Charles Dunstone Founder of Carphone Warehouse and Chairman of TalkTalk and Dixons Carphone, recent investor in online letting agents recent radio 5 interview 

Sarah Beeny is an English property developer and television presenter, best known for presenting the Channel 4 property shows Property Ladder, Property Snakes and Ladders,"I know that you want to sell your house for the best possible price, quickly and with as little stress as possible - without forking out thousands of pounds to do it. I therefore created my online estate agency, Tepilo, which has redesigned the property selling process around the customer: with 24/7 phone support from our highly experienced team and an easy to use website,we have eliminated the need for expensive High Street offices and automated much of the administrative elements."


Rob Ellice and Founder"After 20 years of working in property, it's clear this is a market in need of change. Thats what we are here for."easyProperty has been running an online lettings service for the past a year, has recently moved into sales. easyProperty “brand partner” is Sir Stelios Haji-Ionnou a British entrepreneur of Greek-Cypriot   the scion of a wealthy ship owning family, but is best known for setting up easyJet, a low-cost airline and the Stelmar shipping line  they have also raised money through crowdfunding again via crowdcube Radio 5 interview  has become the first online estate agency  the UK to incorporate clicktopurchase® , an agent-operated transactional platform for buying and selling property online. It provides the facility for a legally binding private treaty exchange of contracts to be conducted electronically as part of the sales process. 

Oliver Atkinson Co-Founder and CEO Oliver started the business in 2005 with Adam. Oliver is a chartered accountant by trade and has run his own businesses since the age of 14. He is a property expert and is frequently quoted in the national press such as The Sunday Times & The Telegraph commenting on house prices and the property market.   

Adam Day Managing Director co founder started in estate agency in 1997 as a trainee estate agent and worked his way up to manager in the early 2000s. After 8 years in estate agency, Adam started to grow frustrated with the fees that were being charged to owners for what was really a relatively simple job with the growth of the internet and websites such as Rightmove. So, in 2005 Adam started to dream up a different way of doing things in estate agency, with Hatched being launched in 2006.

Finance Director James Saunders, is also a cofounder ,After leaving University, he joined an estate agency in Hertfordshire and quickly progressed to the role of Client Account Manager responsible for over 400 properties.

Hatched was recently was bought out by traditional high street agent connells group ,[ Connells is part of Country Wide plc portfolio ]

A group of passionate, professional and innovative young and mature people.Rebecca Peach, is the CEO and founder of U.K online real estate agent their vision is to make the process of selling or renting your property, whether using our online agency or our fixed fee letting agent / no commission estate agent packages as simple and clear as possible. Every team member is the proud owner or tenant of a property, meaning we've all been where you are now.

Once you save those thousand of pounds selling ,what about also saving on the conveyancing process as well ,to complete and speed up the transaction ? 

(if you are a online conveyancing company,online estateagent ,I would love to hear from you ,for a free profile /article about you please get in touch with me on twitter or DM)



No one can stop time or progress, of innovation ,allowing the consumer to save money ,improving efficiency within the property industry . History has a strange way of coming back to remind us, things happen for a reason, As Bob Dylan sang, "the times they are a changin " estateagents must learn to swim and change with consumer demands "the consumer is the client",other wise they [estateagent / broker business] will continue, sinking like a stone.

The Times they are a changing !

Further Reading

Government encourages online real estate agents A better deal: boosting competition to bring down bills for families and firms

emoov is really moving ! exclusive interview

Bank of England warns action may need to be taken in the buy to let property market following a sharpincrease in the number of properties acquired by investors with the intention of renting them out
UK Property Markets Bank Of England Financial Stability Report December 2015 | Issue No. 38

Upestates Online estate agency & will be expanding with 7 new offices in Birmingham Leicester & Nottingham to enter US property market 

Could you sell your home without a real 
estate agent?

Former Cricket Team Aces Join the Online EstateAgent business model

Marie's Question &Jeremy Corbyn The New Labour Leader takes his seat in the Houses of Parliament

Right to Buy Homes Sales: April to June 2015 England Update

Mortgage Lenders and Administrators statistics Bank of England Sept 2015

How low can you go ? speech by Andy Haldane BoE Chief Economist

Three Truths about Finance - Governor of BoE - Mark Carney

UK inflation slips back to zero BoE rate hike months away

Weak UK construction data adds to signs of cooling growth

Would a robot replace an estate agent in the future ?

The number of real estate agency UK jobs slowing at a dramatic rate 5000 decline ( 15 year data ) factors

The Perfect Property Storm?

Common Floor India's Largest Property Search Portal , that keeps growing and leading in innovation .

Iconic Building Lincoln House [Former Maharajah Palace and US embassy ] sold to business tycoon $113m complaints continue to The Competition and Markets Authority CEO Rob Ellice says 42 % of UK will soon be using Online Estate Agents