Settled.co.uk online estate agent, was created by a team of people passionate about improving the way people buy and sell homes. Having worked for big businesses like Google, Facebook and Twitter we have been inspired by the positive impact that technology can have on people’s lives.
Founders include Gemma Young an ex connells traditional high street estate agent part of country wide plc portfolio,has received significant new investment to launch officially to consumers in the new year.
Settled, which has received the investment, is run by brother and sister duo Paul and Gemma Young. Gemma Young was also one of the first 100 people in the UK to work for Google. Before that, she was an estate agent with Connells.
The backer is behind one of the all-time success stories, lastminute.com
It has included the usual “disruptive” word in its news statement.
The amount of the seed investment has not been disclosed, but is unlikely to be loose change, and is from incubator firm Garage Soho,the company which was founded by advertising creative Sir John Hegarty, previously a co-founder of the more famous Bartle Bogle Hegarty creative agency.
Moving home can be a stressful and complicated time. Here at Settled we have set about applying our expertise, learnings and experiences to reduce the pain points.
Bartle Bogel Hegerty have been behind some of the iconic brands and their ad campaigns
[Brad Pitt Levis 1990]
We have developed an online solution to help the process move more quickly. Buying and selling the Settled way means that you, rather than a middleman, are in control.
It’s a double win.”
Teichman said: “The Youngs are a great team. They have selling home as their blood. If anyone can help people have the confidence to sell theirs, it’s them.”
Gemma Young said: “There have been several online agencies in the real estate space which have emerged over the past 18 months offering consumers cost savings but still the need to rely on a middleman.
“We feel technology has a much larger role to play in innovation than we’ve seen so far.
“With Settled we’re passionate about building the tools that will empower sellers and buyers giving them more confidence and making buying and selling much more enjoyable with a vastly reduced price tag.
“We’re thrilled to be working with the Garage Soho in what we think is the perfect business and creative partnership.
“The Garage team’s knowledge of consumer brands combined with our drive to build a brand that will stand out in the market will help us propel Settled into the consumer property space.”
Settled launched in January this year and says it has grown its users organically.
It charges sellers £299 and lists properties on Rightmove and Zoopla.
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