The accommodation website AirBnB has shaken up the global travel industry, but in its home town of San Francisco it has a fight on its hands.
Residents are due to vote on Tuesday on a proposal to limit short-term rentals on apartments and homes to just 75 days per year, with hosting websites responsible for removing listings which breach the rules.
Over the past five years, the average rent in San Francisco has risen by more than 75%, with sites like AirBNB being blamed by some for pushing up prices.
The housing Crisis will only get worst as population of San Francisco SF continues growing [see below] like cities such as London. The hospitality industry meddling in the political affairs of Project F, only compounds to the real problem, of housing shortage , that is to simply build more houses.
Many of the largest global business corporations, have switched their business travel accounts, over to Air Bnb, so its not surprising the hotel industry latent agenda in project F
Ultimately it is down to the State of San Francisco housing department' to re invigorate more affordable house building, where the UK is at the forefront ,with the recent implementation of the housing bill.
London as a comparable to SF ,in which escalating house and rental prices not going down ,is due to a housing stock famine ,it basically boils down to supply and demand. add to the growing number of households who use Airbnb to supplement, their annual income.
San Francisco isn't the firm's biggest city in terms of hosts - that's Paris - but some of the fightback here is symbolic in that this is where it all began.
Other cities around the US are also looking and assessing what impact AirBnB (and others like it) are having on the make-up of their communities.
But AirBnB's financial commitment to this battle, one it may face in all of its markets, shows it is a company that is powering ahead with its aims and is prepared to spend heavily to remove any chance of regulatory constraints.
Like that other great disrupting start-up, taxi service Uber, AirBnB's strategy appears to be to become so beloved by its users - both hosts and guests - that any political attempt to kill it off would be very unpopular indeed.
Rent Stabilisation Measures & Landlord Response >Research By University of Cambridge >Cambridge centre for Housing and Planning Research