CBRE, the world’s largest property services company by revenues [though DTZ + Cushman and Wakefield have one of the largest portfolios under management outside the domestic US markets], are to announce a two-year partnership with Virtual Walkthrough, a London-based start-up, to enable 360-degree digital capture of UK offices available to let.
Virtual Walkthrough introduction
Earlier this year , the world’s first virtual reality open house on social media site Facebook saved a seller £51,360 over using traditional UK agents, it is claimed.
The online estate agent, SellMyHome.co.uk, helped Mike Freeman achieve £10,000 more than the asking price when selling his London flat, through Virtual Walkthrough on Facebook.
The two-bedroom home in Hackney, East London was on sale for £550,000; however, through the Virtual Walkthrough open house, SellMyHome.co.uk achieved a price of £560,000.
In comparison, an almost identical property in the same block sold for £518,000, in May, through traditional estate agents. When taking into account a 2% commission that is a saving of £51,360.
In the UK, rivals include 360 Imagery, run by a chartered surveyor, which is working with British Land and the Greater London Authority. Online estate agents, Superyacht providers and hotel chains are also experimenting with virtual tours.
LA-based CBRE has tripled its spending on technology in the past four years to almost $350m as it anticipates digital disruption in the real estate industry, affecting areas such as valuations as well as viewings
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