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Knowing More Zoopla New Biggest Ever Marketing Campaign @onthemarketblog #zoopla

Zoopla release teaser video ahead of new TV campaign launch on Boxing day

On the back of full year results for the year ended 2015 Zoopla Property Group Plc for which it has been a TRANSFORMATIONAL YEAR WITH RECORD REVENUE AND PROFITS.

2015 also saw Zoopla  launch a national marketing campaign which included stand-out billboards, buses and radio adverts. The 2015 comprehensive campaign evolved the current visual style and is designed to demonstrate astonishing Zoopla data and the role the portal plays as being informative and useful when searching for a home.

Zoopla worked with award-winning illustrator Noma Bar who is renowned for creating ideas-led imagery and the new creative skilfully presents a selection of numerical property facts, which are contrasted by an intriguing and nuanced subset of data.

The launch of a  new advertising [now managed by advertising agency with a reputed  £4m+ budget] , which is called “Knowing More”, will be Zoopla’s biggest national campaign to date and includes national radio and out of home advertising. It is expected that 91% of the UK will see a Zoopla TV ad on average 37 times during the campaign period.

Cluedo meets Agatha Christie meets Exorcist? 

The first TV ad, which airs on Boxing Day, features an estate agent and a couple and centres around the character of the ‘house whisperer’ – a house-hunter who appears to be ‘communicating’ with the home to find out key bits of information about it and the area, but their source turns out to be Zoopla.

The campaign will be highly memorable, combining humour and entertainment and is designed to convince the nation to start their property search on Zoopla. The adverts will air in some of the most high-profile TV spots on Boxing Day and beyond including: Coronation Street, Live Premier League Football and Gogglebox and will be specifically aimed at increasing the already impressive brand awareness for Zoopla.

Gareth Helm, Chief Marketing Officer for Zoopla Property Group said: “Zoopla took a break from TV and focused on other marketing channels over the last year and has seen some excellent results, with Zoopla now the most famous property search portal in the UK. We have an opportunity to now move this on further by coming back to TV with a big-bang during what is traditionally one of the busiest periods for TV viewing and the property market. 

Moving house is an important decision but advertising around it should still be entertaining. 

We'll be capitalising upon this with light hearted and fun advertising that will standout against other campaigns, drive more visits to Zoopla, increase brand exposure for our members and ultimately generate more leads for agents listing on Zoopla.”

Further Reading

New Unified House Price Index, House Price Data,Unlocking Public Sector data for ONS

It's all about the aptitude - Zoopla and Rightmove leading mobile property search 

UK is online shopping capital of europe with 4 out of 5 buying products onlineZoopla Offers Members the Chance to Earn Additional Revenues with uSwitch