Birst's Cloud BI is the 'flexible, agile platform' that can keep pace with our aims, claims Zoopla's Stephen Morana Zoopla Property Group , which owns the British property website Zoopla.co.uk, has selected business intelligence provider Birst's cloud platform in a bid to bring together its sales, marketing and operations data. Birst said that its Cloud BI platform will be used to integrate data from the property group's CRM system, marketing automation, web analytics and social platforms, as well as data from across the group's online property brands. These include Zoopla, PrimeLocation and HomesOverseas . In the process, the company hopes that it can improve its marketing campaigns by targeting the right audience more efficiently. Birst: See Your Data in a Whole New Light Morana added that Birst had been chosen to support the group's plans based on its requirements for a "flexible, agile BI platform that will keep pace wi...
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