Skip to main content selects Birst's Cloud BI platform for data integration from all its brands and apps

Birst's Cloud BI is the 'flexible, agile platform' that can keep pace with our aims, claims Zoopla's Stephen Morana

Zoopla Property Group, which owns the British property website, has selected business intelligence provider Birst's cloud platform in a bid to bring together its sales, marketing and operations data.

Birst said that its Cloud BI platform will be used to integrate data from the property group's CRM system, marketing automation, web analytics and social platforms, as well as data from across the group's online property brands. 

These include Zoopla, PrimeLocation and HomesOverseas. In the process, the company hopes that it can improve its marketing campaigns by targeting the right audience more efficiently.

Birst: See Your Data in a Whole New Light

Morana added that Birst had been chosen to support the group's plans based on its requirements for a "flexible, agile BI platform that will keep pace with our aims".

Zoopla is involved in an increasingly competitive online estate and lettings agents market, where it enjoys a strong position just behind Rightmove. Together, both companies dominate the market for online listings, but there are also a number of players bidding to displace traditional estate agents.

These companies include Purplebricks, which was the first online estate agency in the UK to float on AIM in December, when it was valued at about £240m; and, Stelious Haji-Ioannou's easyProperty, which gained the backing of hedge fund Toscafund in December, valuing that company at more than £100m. Others include eMoov, Tepilo and Hatched.

The renewed popularity of online estate agencies comes around 15 years after one of the first,, went out of business in the first dot-com bust.

Global public cloud market expected to hit $204B

The market for public cloud services is continuing to demonstrate high rates of growth across all markets and Gartner expects this to continue through 2017," said Sid Nag, research director at Gartner, in a statement. "This strong growth continues to reflect a shift away from legacy IT services to cloud-based services, due to increased trend of organizations pursuing a digital business strategy."

Given that IT budgets are growing at a rated of 1% to 3%, cloud services is one of the fastest growing segments of IT,” said Zeus Kerravala, an analyst with ZK Research. “Traditional packaged software is having about 3% growth, so cloud is five times that. The cloud just greatly simplifies IT but also enables businesses to move faster.”

While there’s solid growth showing across public cloud services, Gartner noted that the highest growth this year is coming from infrastructure as a service, or IaaS, which is expected to have 38.4% growth in 2016. The analyst firm forecasts that the IaaS market segment should reach $22.4 billion by the end of the year.

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