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Samsung Galaxy S7 and S7 edge “Beyond Barriers” Official Launch Introduction



The Samsung Galaxy S7 and Galaxy S7 edge couple sleek design with powerful performance including advanced camera features, water resistance, and external memory





Auto Focus: The True Determinant of Competitive Advantage


The Dual Pixel image sensor employed in the camera of the Galaxy S7 splits every single pixel into two photodiodes for on-chip phase detection, promising vastly improved autofocus performance.

Dual Pixel technology, which is utilized in selective, high-end DSLR camera models, as well as those of the Galaxy S7, sends light from the lens to two image sensors separately to adjust the focus, much in the same way that the human eye does. For comparison, only about one percent of image sensor pixels of the Galaxy S6 were capable of recognizing phase and contrast, while 100 percent of the image pixels of the new device can do so.




Galaxy S6 (left) vs Galaxy S7 (right)


Galaxy S6 (left) vs Galaxy S7 (right)



Samsung Electronics Co. Ltd has announced the newest additions to the Galaxy family of products, Samsung Galaxy S7 and Galaxy S7 edge. Created for today's consumer lifestyle, Galaxy S7 and Galaxy S7 edge lead the industry with a refined design, more advanced camera, streamlined software functionality and unparalleled connectivity to a galaxy of products, services, and experiences.

“We believe in a world that is brighter, sharper, more convenient, and more fun. We strive to deliver on that vision with the Galaxy S7 and Galaxy S7 edge by marrying elegant design with functionality and providing a seamless mobile experience,” said DJ Koh, President of Mobile Communications Business, Samsung Electronics. “We empower consumers with technology to help them get more out of life and will continue to push the frontier of what’s possible.”

Advanced Camera: High Quality Images No Matter the Time of Day or Location

Galaxy S7 and Galaxy S7 edge introduce the first Dual Pixel camera on a smartphone, delivering brighter and sharper images, even in low light. Thanks to the revolutionary Dual Pixel technology, brighter lens with wider aperture, and bigger pixel, the camera has a faster shutter speed and a more accurate autofocus even in low-light conditions. Motion Panorama, a new camera mode, brings movement to traditional panoramic photos, giving the user a completely immersive visual experience.

Refined Design and Function

The 5.1-inch Galaxy S7 and 5.5-inch Galaxy S7 edge are constructed with 3D glass and metal – all in a sleek design with durability and ergonomic curves for a comfortable grip. From work to play, the device’s new Always-On Display, gives users a simplified, zero touch experience where they don’t need to worry about missing a call or important notification.

Without compromising design, Galaxy S7 and Galaxy S7 edge both have increased utility with IP68 water and dust resistance. Edge UX, the advanced edge experience available on Galaxy S7 edge, provides convenience and increased efficiency by creating easy shortcuts to users’ most loved functions such as email, selfie mode, panorama mode or third party applications.

Enhanced Performance: From Charging to Gaming

Galaxy S7 and Galaxy S7 edge deliver fast wired and wireless charging technology. Additionally, the hybrid SIM card tray allows users to insert a microSD card for up to 200GB of additional storage and in some select countries, the tray can be used with a dual SIM card.






Samsung also made significant hardware and software updates to optimize gaming performance on Galaxy S7 and Galaxy S7 edge. The powerful processer and bigger battery capacity ensure longer playing time, and the internal cooling system keeps the device from overheating. Game Launcher, a new add-on for gamers, allows users to manage battery consumption and minimize notifications. Additionally, users can record their gaming experience or share their screen to play with others. Paired with Galaxy S7 and Galaxy S7 edge, Vulkan API gives users the ability to play high-performance graphic games with lower battery consumption.

The Galaxy Experience
Samsung continues to push the boundaries of hardware, software and services to create devices that are designed to improve how consumers connect, share, organize and get more out of life. The company is redefining what is possible, beyond the limits of today’s technology, by introducing a constellation of seamless mobile experiences.



Whether it’s the seamless connection between Galaxy S7 and Galaxy S7 edge and the new Gear S2 Classic to monitor fitness, or connecting with Gear VR to “travel” the world – Samsung redefines what’s possible for the mobile experience and beyond.



Beyond the phone, Galaxy S7 and Galaxy S7 edge users can also get the best mobile payment service with Samsung Pay; it’s secure, easy-to-use and accepted almost anywhere. Protected by Samsung KNOX, fingerprint scanning and advanced tokenization, Samsung Pay works with NFC (Near Field Communication), MST (Magnetic Secure Transmission) and Barcode technology, making mobile payments available to more merchants and consumers than ever before.



Galaxy S7 and Galaxy S7 edge will be available starting mid-March 2016.




Even event attendees in the rear of the auditorium got an immersive, up-close look at Samsung’s new products, thanks to the more than 5,000 Gear VR headsets that were distributed at the event.



Just ahead of Mobile World Congress 2016, Samsung Electronics made waves in Barcelona with its most immersive Galaxy Unpacked event yet on February 21. The company rolled out the highly anticipated flagship smartphones, the Galaxy S7 and Galaxy S7 edge, along with the boundary-breaking Gear 360 camera, much to the delight of the thousands in attendance, as well as those live streaming the event from around the world.



Held under the theme “Beyond Barriers,” the company showcased its continued efforts to push past limits and journey through the unexplored. Staying true to the theme, the event was centered around a 360-degree square stage that was “unpacked” at the start of the event, when an arrangement of glowing transformative screens hanging above it opened like a box.



This stunning 3D effect was only enhanced by the more than 5,000 Gear VR headsets that were donned by attendees during new product introductions—a memorable highlight that received cheers from all corners of the auditorium. The event was also the industry’s first to be broadcasted live in virtual reality, making it possible for viewers to get a front-row view of the action from the comfort of their homes.

Even event attendees in the rear of the auditorium got an immersive, up-close look at Samsung’s new products, thanks to the more than 5,000 Gear VR headsets that were distributed at the event.



Even event attendees in the rear of the auditorium got an immersive, up-close look at Samsung’s new products, thanks to the more than 5,000 Gear VR headsets that were distributed at the event.

The event began with “Unpacking Samsung,” a video that featured the compelling story behind Samsung’s innovation in the mobile industry. It was followed up by a motivating opening speech by DJ Koh, President of Samsung Electronics Mobile Communications Business, who discussed Samsung’s commitment to developing people-inspired innovation.

Pranav Mistry, Global Vice President at Samsung Electronics and Head of Think Tank Team, shows off Samsung’s Gear 360, a unique, compact camera that allows consumers to create and share their own 360 degree video content. A demonstration of the device was showcased via the provided Gear VR headsets.


Pranav Mistry, Global Vice President at Samsung Electronics and Head of Think Tank Team, shows off Samsung’s Gear 360, a unique, compact camera that allows consumers to create and share their own 360 degree video content. A demonstration of the device was showcased via the provided Gear VR headsets.

There were also guest appearances by Facebook CEO Mark Zuckerberg and Tim Sweeney, founder of Epic Games, which demonstrated the company’s strong commitment to the industry.



Facebook CEO and guest speaker Mark Zuckerberg explains the vast possibilities of virtual reality and 360-degree video, as well as the company’s partnership with Samsung Electronics.
Facebook CEO and guest speaker Mark Zuckerberg explains the vast possibilities of virtual reality and 360-degree video, as well as the company’s partnership with Samsung Electronics.
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