Haringey's non profit lettings agency https://www.move51.london/ move 51 North has one listed property

Image copyrighHaringey Council's not-for-profit lettings agency, which was set up in October to offer homes at a fair rent to locals, has only one property on its books.

The council has already spent £200,000 on setting up Move51⁰ North.

Labour mayoral candidate Sadiq Khan has promised to set up a London-wide agency along the same lines.

A Move51⁰ spokesman said the agency was "at the very early stages of setting up" and operating to target.

'People before profit'
Move51⁰ is the first lettings agency to be set up by a borough council. It aims to "put people before profit" by offering tenants good homes at reasonable rents, with vetted landlords.

Launch of Move 51 Degrees North

As well as attracting tenants in the private sector, Haringey wants to be able to offer assured shorthold tenancies and temporary accommodation to people at risk of homelessness.

Sadiq Khan promises to set up "a London-wide not-for-profit lettings agency for good landlords, building on the work that councils have started, and ending rip-off fees for renters".The agency, a strand of Homes for Haringey - which runs the council's housing stock - began trading on 6 October and was "introduced to landlords" at an event in the same month.

It launched a poster campaign on the Tube network at the beginning of November.

A director, junior consultant and property manager were hired last summer, with the latter job offering a salary of £30,000 plus a guaranteed £5,000 bonus in the first year.

Move51⁰ then organised a "launch event" on 10 March.

A spokesman for the agency said: "The business is financially operating to target."

Image copyrightGoogle

Image captionMove51⁰ shares the address of Homes for Haringey in Wood Green

£1.37m funding

Haringey originally budgeted £200,000 to set up Move51⁰, according to a council report published in October. But after "detailed modelling" it found an additional £276,000 would be needed by 2018.

In total, Haringey expects to spend an additional £1.37m on the agency, but expects the agency to make a surplus by 2019 and to cut the amount the council currently pays private landlords to meet its housing obligations.

One-off funding would be needed if the agency decided to buy up local lettings agencies or Right to Buy properties, the report said.

Haringey cabinet member for regeneration and housing, Councillor Alan Strickland, said: "We only publically launched Move51⁰ six days ago and it would be ridiculous to rush to sign up any landlord or tenant without doing proper checks to deliver a service that people can trust.

"I've been contacted by Londoners from across the capital who back Move51⁰ and welcome the rigorous approach they take to clamp down on dodgy landlords, rip-off lettings agencies and unreliable tenants."

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Stringent process

A spokesman for the National Landlords Association, Gavin Dick, said he was not surprised Move51⁰'s more stringent approval process had not attracted more than one landlord.

"Why would a landlord go with an agency that's taking a long time to process them while their property's sitting empty? That is what landlords will judge an agency on.

London is overcrowded with 2,881 estate agencies in the capital — more than the number of independent butchers

"There are hundreds if not thousands of letting agencies in London."

He said 77% of landlords surveyed by the NLA did not rent to people on benefits because they were perceived as risky.

Mr Dick added some councils had been encouraging tenants to defy eviction orders, and this would deter landlords.

Further Reading

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