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what the VLOG ? London property developers, Hackney Dalston E8 Vibe illusion.



A four-minute advert for the 'Vibe' development [sold out]in Dalston by property developer telfordhhomes.london features scenes of a young woman relaxing in the neighbourhood interspersed with images of how the flats will look. The music accompaniment  was a mixture of early nineties pulp esque to early eighties joy division and probably selected, styled by some public school middle aged fart graduate. Not one of their 72 page glossy brochure ,showed an example of someone from ethnic background living in the area.




In the film, the woman is seen visiting nearby boutique vintage clothes shops, ,restaurants and the Westfield shopping centre - which the video empathises is just a 12-minute train ride away.


Vibe, Dalston the Illusion



She is also seen having a haircut at a high-end salon as the developers show off the amenities they say are on the doorstep of the luxury flats in Beechwood Road.

Social media reaction to the video was vitriolic with many users, claiming it is not representative of the area.




Ok so where is Dalston ? a district of the London Borough of Hackney in North East London, England. Dalston began as a hamlet within the parish of Hackney, which developed on either side of Dalston Lane.



Dalston flagged up in red in Google maps



[Black] Distribution of ethnic groups in Greater London according to the 2011 census Dalston flagged in red .




[White] Distribution of ethnic groups in Greater London according to the 2011 census ,Dalston flagged in red .


[Asian] Distribution of ethnic groups in Greater London according to the 2011 census,Dalston flagged in red .



early 1950's racist mentality, window advertisement outside a home in London



My parents [deciding to have me 25 years later :)] came to the UK in 1950 when the social and ethnic make up of London was very different, although pockets of vibrant color and culture where not uncommon, even then. Self made, Lettings signs had dark undertones and the society was very different.

Fast forward today 2016,  walk drive around London and Dalston in your German car your senses are stimulated with vibrant colours smells from world restaurants.Back at your house, flat, room, you tuck into a chicken korma or Italian pizza.Maybe you like to add some Spanish olives,
, feta cheese from Greece  some pasta from Italy or maybe try some comfort food, matzoh ball soup.Feeling lazy why not pick up a Turkish shish kebab. All washed down with the Bordeaux wine, or pilnser beer from the Czech republic.  As you then switch on your Japanese Television, Korean tablet, phone made in China. Continue surfing the net, looking to book your foreign holiday abroad, the tropical climate of the Caribbean, or somewhere along the Mediterranean coast. Making sure to pack your cool cotton clothes, made in Bangladesh or leather sandals, made in Pakistan. 



Please by all means use surveyors and architects to build and design great buildings to live in , but it's another thing to try socially re design / re engineer the fabric of British society,exactly what makes it so vibrant, in the London and all over the UK Now.



Further Reading 


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